Tips for Creating Listings
A good listing stands out and sparks the interest of potential buyers. With a few simple tips, you can optimally present your piano or grand piano and significantly increase your chances of a successful sale.
Meaningful photos
Images are the first thing potential buyers see. They often determine whether someone will even open your listing. Therefore, pay attention to the following points:
- Good lighting: Photograph your instrument in daylight or with sufficiently bright lighting. Dark or blurry images appear unprofessional and deter potential buyers.
- Perspectives and format: Show your instrument from different angles: front view, side view, keyboard, pedals, and if applicable, the mechanism. This gives potential buyers a comprehensive impression. Also, if possible, take photos in landscape rather than portrait format. This results in a more appealing display in the image preview at the top of the listing.
- Highlight details: Photograph special features such as the serial number, high-quality fittings, or the condition of the keys. For used instruments, honest shots of signs of wear can also build trust.
- Clean background: Make sure the background is not too cluttered. The instrument should be the focal point, not the surroundings.
Concise title
The title is the showcase of your listing. It should convey the most important information at a glance:
- Brand, model, and instrument type if applicable (e.g., "Yamaha U1 Upright Piano Black")
- Condition (e.g., "used", "like new", "new")
- Special features, if any (e.g., "Silent System", "high-gloss polished")
Example: "Kawai K-300 Upright Piano Black, Very Good Condition"
Detailed description
The description is your chance to present the instrument in more detail and convince potential buyers. Address the following points:
- General information: Brand, model, year of manufacture, country of origin, color, and condition
- Sound and playing characteristics: How does the instrument sound? How is the touch response? What skill level is it suitable for?
- Technical condition: Have there been any maintenance or repair work recently? Does everything work perfectly?
- Visual condition: Honestly describe the condition of the cabinet, keys, and pedals. Small signs of wear are normal for used instruments – transparency builds trust.
- Special features: Does the instrument have a silent system? Has it been professionally refurbished or restored? Is there any accessories (piano bench, humidity regulator)?
- Reason for sale: A brief sentence about the reason for sale (e.g., "lack of space", "moving", "new purchase") can build additional trust.
Important information
The more relevant information you provide, the easier it is for potential buyers to assess whether your instrument suits them:
- Dimensions and weight: Height, width, depth, and weight are important for transport planning. Measure your instrument if you don't know the exact values.
- Year of manufacture: The year of construction provides information about the age and can help in assessing the value.
- Last tuning: Indicate in the description when the instrument was last tuned. A regularly tuned piano signals good care.
- Serial number: The serial number allows potential buyers to research the exact year of construction and origin of the instrument.
- Location: A precise location (country, postal code, city) helps potential buyers estimate the distance and plan transport.
General tips
- Be honest: Don't hide any defects or signs of wear. Honesty builds trust and avoids later disappointments.
- Set a realistic price: Research comparable listings to set a fair price. A price that is too high deters, one that is too low raises suspicion.
- Respond quickly: Reply to inquiries promptly. Potential buyers often decide quickly – those who wait too long lose potential buyers.
- Keep it up to date: Keep your listing current and delete or edit it as soon as the instrument is sold.
With these tips, you are well prepared to create an appealing and informative listing. Good luck with the sale!
If you still have questions, you can reach us anytime via the contact form.